Email Marketing Isn't Dead - You're Just Doing It Wrong

Is Email Marketing Still Effective?

If you are a small business looking to grow and wondering why the digital marketing trends you jumped on aren't converting leads or driving traffic to your website keep reading. Small businesses spend hundreds to thousands of dollars on marketing yearly if not monthly with the goal of gaining customers and growing in revenue. Business owners: If you have a specific goals in marketing such as the ones I listed above, shouldn't your approach also be specific to optimize results?

We tend to put email on the back burner or as supplemental to a larger marketing strategy. There is no denying the fact that leveraging social media as much as possible should be a given in our current society. Algorithms have becoming increasingly efficient at putting the right content in front of their target audience. With that being said, there is no tool better at personalizing content than email, especially when done correctly.

How is email still thriving in our split-second attention-span society? The answer is AI integration. AI tools give business owners like you the tools to personalize emails, automate the days and times they are sent, and monitor the behavior of the customer on the website to specifically target their interests in the emails that are sent out to each individual person. You can then look at the analytics at the end of the month and see how you want to adjust the AI settings to consistently tweak and adjust to the needs of your consumer base.

These are just some of the features and this list will undoubtedly grow as AI continues to develop in our digital marketing landscape. CEO's and entrepreneurs are still adamant about email marketing and there is no reason small business owners should be any different. Mike Maynard, CEO of Napier, swears by email marketing and has an article on Forbes describing its importance.

Small business owners too often are unaware of the plethora of tools at their disposal that can be used to grow their business. Email marketing is just one of them that gets overlooked and as a result businesses miss out on maximize customer acquisition opportunities.